BelCanto Hub

Mobile app + interactive wristband system for micro-opera performance and audience engagement.

Project Date Fall 2025
Type Mobile App, HCI Design
Skills UI/UX, User Research, Data Visualization

Inspiration

Personal Timeline

From a childhood of scarce stages in Shenzhen to abundant rehearsal rooms in the U.S., my path traces a stark imbalance in access to classical performance. Bridging that imbalance has become the next logical step.

Shenzhen Skyline Childhood Performance

Childhood in Shenzhen, China

I trained in classical voice even though the city had very few concert halls, teachers, or student performance slots.

Vocal Training Performance U.S. Music Hall

Vocal Training in the U.S.

Moving to the U.S. gave me daily access to rehearsal rooms, experienced coaches, and a steady calendar of live classical performances

Reality Check: Employment

Backstage I learned the data: in China, fewer than 30 % of performance undergrads end up on a full-time stage.

6-Month Employment Rate Chart
Human-Computer Interaction Institute

Pivot to HCI

I pivoted into Human-Computer Interaction, bringing data, design, and code together to build new stages for performers.

My Goal - HCI and Bel Canto Vision

My Goal

My goal is to fuse bel canto expertise with HCI design—opening more stages for performers while giving audiences accessible ways to experience the music.

Background

Quick Facts About Shenzhen

Relentless Pace

Relentless Pace

48h average work-week leaves little room for long entertainment experiences.

Young Migrant City

Young Migrant City

63% of Shenzhen's 17.5M residents are recent migrants; only 5% are over 60.

Lack of Classical Infrastructure

Lack of Classical Infrastructure

Only 1 main symphony hall serves the entire population—far fewer venues than Shanghai or Beijing.

Thin Classical Calendar

Thin Classical Calendar

Fewer than 150 classical concerts in 2023—under 2% of all ticketed events compared to pop and immersive shows.

Research

5 Reasons Young Audiences Skip Classical Concerts

Price:
60%

Limited front row seats costing from ¥880-¥1200; live-house tickets are usually ¥120-¥220 with no designated seats.

Length:
54%

Standard classical programs last about two hours plus a 15-min break, clashing with Shenzhen's 48+ hour average work-week.

Immersion:
42%

Audiences sit quietly for the entire show; no visual or interactive elements.

Language:
35%

Foreign-language lyrics and "strict silence" norms are leading deterrents for first-timers.

Sociality:
31%

China's boom in immersive plays like "sleep no more" highlight audiences' need for face-to-face interaction and group sharing—missing from the sit-still concert format.

The Reality Check for China's Vocal-Performance Majors

The Reality Check for China's Vocal-Performance Majors
RC2 Data Visualization

Problem Summary

Low classical habit

Low classical habit

~48-hour weeks leaves little time for concerts.

Thin infrastructure

Thin infrastructure

Few legacy venues and no regional conservatory pipeline mean limited classical programming and audience education.

Audience barriers

Audience barriers

High ticket prices, 2-hour runtimes, foreign-language etiquette anxiety, and low social payoff push away.

Performer squeeze

Performer squeeze

Vocal students and recent conservatory grads struggle for paid stage minutes; many default to teaching with little performance growth.

Design Challenge

How might we lower the entry barrier for audiences while creating more performance opportunities for emerging classical vocalists?

User Journey Map

This user journey visualizes the emotional and behavioral experiences of both audience members and cover performers—understudy singers who prepare and wait backstage to replace principal artists if needed—across the pre-show, showtime, and post-show stages, highlighting key pain points and interaction gaps in the traditional opera experience.

User Journey Map
User Journey Map - Additional View

Competitor Analysis

Musical Theater

Musical Theater

Large-scale, licensed Broadway and West-End shows touring China with full sets, orchestra, and family-friendly storylines.

Strengths

  • Has Chinese translated lyrics
  • Broadway-style storytelling
  • Daily performances

Limitations

  • Tiered Seatings
  • Limited city reach
  • No audience interaction
Immersive Play

Immersive Play

Walk-through theatre experiences where audiences roam multi-room sets and piece together the plot.

Strengths

  • Free-roam, language-light
  • Strong social-media buzz
  • 1 on 1 talent interactions

Limitations

  • Expensive tickets
  • Limited capacity
  • Demanding stagings
Live-house Concerts

Live-house Concerts

Small-to-mid-size club gigs featuring indie bands or DJs, standing audience, drinks in hand.

Strengths

  • Affordable tickets
  • High-energy atmosphere
  • Drinks and social chat welcome

Limitations

  • Talent quality varies
  • Basic production

Competitive Positioning

  • Format: 60-75 minutes, priced at ¥120-¥200, seated/standing hybrid in live-house settings.
  • Core: Clear narrative framing like musical theatre (short intros, themed sets).
  • Engagement: Quiet, optional interaction—no phones up, no talking.
  • Atmosphere: Light visual staging for immersion, not heavy props or long scene changes.

Design Purpose

For Performers Icon

For Performers

  • Offer more performance opportunities
  • Provide post-performance feedback
For Audience Icon

For Audience

  • Lower the entry barrier
  • Be engaged throughout the performance
  • Provide customizable performance

Solution

BelCanto Hub Solution Overview
Click to enlarge

Ecosystem Overview

BelCanto Hub Ecosystem Map
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Complete system architecture showing the interconnections between app, hardware, and venue infrastructure

Service Blueprint

BelCanto Hub Service Blueprint
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Detailed Service specifications and component interactions

Information Architecture

Information Architecture
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Wireframes

Started with rapid sketches exploring the core app flows and wristband interaction patterns.

Low-Fi Wireframes - Performer and Audience Journey
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High-Fidelity Design

Developed a comprehensive design system with purple as the primary brand color, evoking elegance and creativity associated with classical performance.

BelCanto Hub App High-Fidelity Mockups

Design System

Color Palette

Purple tones for elegance and sophistication, dark backgrounds for focus during performances.

Typography

Headings: Helvetica Neue Bold
Body: Helvetica Neue Regular
Scale: 12 / 14 / 16 / 18 / 24 / 32 / 48 px

App Screens

APP Design Overview
Click to enlarge

Audience

Audience - Booking
Audience - Customize Performance
Audience - Group Booking
Audience - Checkout
Audience - Entry
Audience - Recap

Performer

Performer - Home
Performer - Schedule
Performer - Negotiate Request
Performer - Library
Performer - Library Detail
Performer - Practice
Performer - Encore
Performer - Showtime
Performer - Recap

QuietBand Design

Sketch

Product Sketch Design
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QuietBand Display

Product Introduction
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Impact & Next Steps

Expected Impact

40%
Reduction in Entry Barriers
Lower prices and shorter formats
3x
More Performance Opportunities
For emerging vocalists
60-75min
Optimized Duration
Fits busy schedules

Learnings

This project reinforced the importance of designing for both sides of a marketplace. The solution needed to create value for performers (more stages, better feedback) while simultaneously lowering barriers for audiences (price, time, engagement). The wristband hardware emerged as a key differentiator - providing necessary accessibility without disrupting the performance atmosphere.

Next Steps

  • Pilot program with 2-3 live-house venues in Shenzhen
  • Partner with conservatory students for beta performances
  • Develop wristband prototype and test in controlled settings
  • Build partnerships with local classical music organizations
  • Explore expansion to other second-tier cities with similar demographics
QuietBand in Action
Click to enlarge

Next Project

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